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#Grids for instagram stories how to#
#Grids for instagram stories pdf#

It’s just your content, your viewer, and whether or not you can keep them tapping forward instead of exiting and moving onto the next Story. This metric is one of the truest ways to measure the strength and resonance of your content: retention isn’t influenced by Instagram’s algorithm or in competition with another brand. This metric represents the percentage of viewers that have stuck around through any given frame of a Story. Retention rate by frame is one of our favorite metrics for really understanding how your Instagram Stories are landing with your audience. Finding your own brand’s average number of frames per day and factors that increase your retention rate can help fine-tune your frame frequency strategy. More brands are using Stories in their marketing, but they’re not posting significantly higher frame counts.

Almost 20% of Stories have 7 or more frames.

1-3 frames account for about 60% of brand activity.

About 35% of Story activity comprises days with only one frame.

Finding the “right” number of frames per day for your brand is just as important as figuring out how many Stories you should be posting in a given time period.Īs you can see on the graph below, Stories with just a few frames are more common than Stories with more frames. After all, you can’t have an Instagram Story without frame(s). Frames Per DayĪ quick terminology check-in: in our book, Stories represent a 24-hour period, while frames per day denote the number of individual photos or videos posted within a Story. This consistency means the majority of brands still post Stories just over twice per week. Story posting per month hasn’t changed much over the last few years: everyone is posting a little more frequently than they used to.

The least active 25% of brands publish just over 1 Story per week.

The top 25% most active brands publish Stories at least 17 times a month-roughly every other day.

Story frequency is up across the board, with the average brand posting an Instagram Story 11 times per month.

#Grids for instagram stories how to#

Since more isn’t always better, the best answer starts with benchmarking how often the average brand publishes a Story in a month.Ī quick note on how to read these graphics: we’ve included median performance as well as metrics from the top and bottom 25% of brands so you can understand the full range for the Instagram Stories metrics that matter. “How often should I publish Stories?” is a really common question from marketers.

#Grids for instagram stories pdf#

Download the full 2022 Instagram Stories Benchmark Report Get your PDF here Days with an Instagram Story